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TLA expands to Canada with new partnership

June 11, 2010 Comments off

Los Angeles, 2nd June 2010. The Licensing Agency, Inc. (TLA) announced today its new partnership with the Canadian-based licensing and promotions agency, Kanu Inc. They will bring TLA’s range of services including TheFirstClub.com to Canada reinforcing TLA’s strong presence in North America.

Based in Toronto, Kanu Inc. was founded in 2010 by veterans of the video game industry and Canadian retail business. They provide licensing, promotional and loyalty solutions, a perfect match to TLA’s core services. The Canadian agency will especially be a powerful asset to the 2010 launch of TheFirstClub.com in North America.

Jill Goldworn, founder and president of The Licensing Agency states: “TLA is very proud and excited to partner with Kanu Inc. We believe their experience, knowledge and relationships within the Canadian market will be a tremendous benefit to expand our loyalty and rewards solution – TheFirstClub.com.”

TheFirstClub.com is a versatile portal where end-users can download music, PC games, mobile content and shortly movies, eBooks and Audio Books, in return for redeeming promotional vouchers. TheFirstClub.com has been specifically designed to enhance loyalty reward programs and sales promotions giving a unique access to the entertainment world on a worldwide level.

Kanu Inc. will also represent the other services of The Licensing Agency group including licensing services, digital sales promotion campaigns, theatrical partnerships, viral marketing campaigns and many more.

Jean-Paul Rehr, CEO of Kanu Inc. adds: “The current economic climate demands inventive, cost effective promotions and rewards tools for business to draw and keep customers. We want to deliver these solutions to Canada with the same effectiveness and creativity that TLA have brought to the European and U.S. markets.”

To know more about The Licensing Agency and its range of services please visit www.thelicensingagency.com.

To know more about Kanu Inc. please visit www.kanuinc.com.

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