Archive for the ‘TLA’ Category

100M – LinkedIn now has 100 Milion members

March 29, 2011 Leave a comment

Thanks LinkedIn….

I thought I would share this with you all. Reid send me email to share the success of his company and the way he did it (below) is very engaging in a user point of view.

I was a big fan of LinkedIn before, even more so now……

100M members

Dear Denis,

I want to personally thank you because you were one of LinkedIn’s first 100,000
members (member number 91397 in fact!*). In any technology adoption lifecycle,
there are the innovators, those who help lead the way. That was you.

We hit a big milestone at LinkedIn this week when our 100 millionth member joined the site.

When we founded LinkedIn, our vision was to help the world’s professionals be
more successful and productive. Today, with your help, LinkedIn is changing the
lives of millions of members by helping them connect with others, find jobs,
get insights, start a business, and much more.

We are grateful for your support and look forward to helping you accomplish
much more in the years to come. I hope that you are having a great year.


Reid Hoffman
Co-founder and Chairman

The film business is slumping

March 28, 2011 Leave a comment

The Economist always provide good “food for thought” and their analysis are usually spot on. This article is another exemple of this. The film industry is at a beginning of a major technology shift. Technology manufacturers have been trying to push a new media format (Blu-Ray) forgetting it is ultimatelly the consumer who decide. Streaming is the future and the film business has to adapt. The next move will probably be against manufacturers who are trying to lock the consumers in a “close internet” environement with their connected TV and other devices. Consumers want the freedom of choice, not only of content but of suppliers.

Enjoy the reading and please do send me you comments, views and ideas.

Hollywood’s disc problem

Video nasty

The film business is slumping. It needs to start dealing directly with consumers

Mar 17th 2011                    | from the print edition of The Economist

IN “THE RING”, a Hollywood remake of a Japanese horror film, a videotape has a deadly effect on those who watch it. In reality the opposite is happening: viewers are killing Hollywood’s home-video business. People are rapidly discovering new ways of watching films at home that pose a grave threat to the most profitable part of the film business.

In America, by far the biggest home-entertainment market, spending on videotapes and discs has dropped by 29% since 2004. Piracy is one reason. Another is the end of the format-replacement cycle: once you have a DVD of “Casablanca” you don’t need another one—and you probably won’t buy a high-definition Blu-ray disc, either. But the big reason is the rise of cheap, convenient rental outfits like Redbox, which runs kiosks, and Netflix, which streams some films and sends others through the post. The move from buying to renting is a calamity for Hollywood, a low-margin business that has come to rely on disc sales to push films into profitability.

Like music, newspapers and books before it, the film business has been disrupted by innovative, fast-moving distributors whose products have caught on with the public (see article). Tinseltown’s attempts so far to see off the threat have fallen flat, partly because the studios have failed to co-ordinate their efforts. But if Hollywood moves quickly and boldly it should be able to disrupt the disrupters.

Led by Sony, a consortium of studios, technology firms and retailers are working on a new way of distributing digital copies of films. The idea is that consumers will be able to buy the rights to films stored “in the cloud” and stream them to any device. That should make buying more appealing. But it also gives the studios an opportunity to go straight to consumers.

At the moment Hollywood is a business-to-business industry: it rents films to cinema chains and ships discs to big-box retailers and rental firms. Digital distribution should allow it to become much more consumer-facing. The studios could greatly expand their efforts to sell films directly. They could offer to upgrade existing DVDs to digital files. At a minimum, they could develop customer databases that they could use to refine their marketing campaigns. The studios are old-school advertisers: every year they spend billions of dollars on scattershot campaigns that often hit the wrong people. Every dollar spent trying to persuade a grandmother to see a Quentin Tarantino film is a dollar wasted (Quentin’s granny excepted).

Here’s looking at you

Disney and Pixar are brands, but most studios are not. Nobody goes to see a film because it is made by Fox. Increasingly though the films they release are brands—consider “Harry Potter” or “Pirates of the Caribbean”. The studios also employ actors and directors who are brands in their own right. They should market directly to people who love those brands.

It will not be easy to take such a radical step. But the trail has been blazed by another medium. Record labels have been hit much harder by piracy and have seen retail outlets disappear. They have been forced to deal directly with consumers. Lady Gaga’s website is run not by the pop star but by Universal Music, which uses it, and the consumer information it collects, to sell directly to her fans. That outfit has become far better at mining consumer data than the film studios. A common refrain in Hollywood is that the film business must not go the way of music. In this sense, at least, it should.

from the print edition | Leaders

Mar 17th 2011                    | from the print edition of The Economist

TLA expands into Turkish market….

July 7, 2010 Leave a comment

London, 6 July 2010. The Licensing Agency, Inc. (TLA) announced today its new partnership with the Turkish company Colorbar Media Services (Colorbar). Colorbar will bring TLA’s range of services including to one of the regions’ largest and dynamic developing markets.

Based in Istanbul, Colorbar was founded in 2006 by a former television executive with over a decades experience in the Turkish television market. Having specialized in business development and content acquisition, Colorbar will be instrumental in implementing and localizing TLA’s range of services.

Denis Hure, CEO of The Licensing Agency states: “This is a great opportunity to tap into one of the fastest growing markets in this industry. TLA will bring added services to a dynamic market, as we continue to add features and develop our services to be on pace with rapid advances in technology. We are excited to embark on a relationship with a well-rounded and progressive company such as Colorbar Media.” is a versatile loyalty and rewards site where end-users can download music, PC games, mobile content and shortly digital magazines, movies, eBooks and audio books, in return for redeeming promotional vouchers granted by any Brand Partner. has been specifically designed to enhance loyalty reward programs and sales promotions giving a unique access to the entertainment world on a global basis. The site can be completely customized for a Brand’s needs and is currently translated into 14 languages including Turkish.

Alican Ayanlar, Managing Director of Colorbar: “We believe TLA’s traditional delivery methods will continue to have a place in the market for some time. However as companies’ promotion models and loyalty programs are further fine-tuned with the digital age, one can not overlook’s tremendous potential to transform the market. The versatility allowed by the end-user choosing their promotional content is the cornerstone of this unique model.”

To know more about The Licensing Agency and its range of services please visit

TLA expands to Canada with new partnership

June 11, 2010 Comments off

Los Angeles, 2nd June 2010. The Licensing Agency, Inc. (TLA) announced today its new partnership with the Canadian-based licensing and promotions agency, Kanu Inc. They will bring TLA’s range of services including to Canada reinforcing TLA’s strong presence in North America.

Based in Toronto, Kanu Inc. was founded in 2010 by veterans of the video game industry and Canadian retail business. They provide licensing, promotional and loyalty solutions, a perfect match to TLA’s core services. The Canadian agency will especially be a powerful asset to the 2010 launch of in North America.

Jill Goldworn, founder and president of The Licensing Agency states: “TLA is very proud and excited to partner with Kanu Inc. We believe their experience, knowledge and relationships within the Canadian market will be a tremendous benefit to expand our loyalty and rewards solution –” is a versatile portal where end-users can download music, PC games, mobile content and shortly movies, eBooks and Audio Books, in return for redeeming promotional vouchers. has been specifically designed to enhance loyalty reward programs and sales promotions giving a unique access to the entertainment world on a worldwide level.

Kanu Inc. will also represent the other services of The Licensing Agency group including licensing services, digital sales promotion campaigns, theatrical partnerships, viral marketing campaigns and many more.

Jean-Paul Rehr, CEO of Kanu Inc. adds: “The current economic climate demands inventive, cost effective promotions and rewards tools for business to draw and keep customers. We want to deliver these solutions to Canada with the same effectiveness and creativity that TLA have brought to the European and U.S. markets.”

To know more about The Licensing Agency and its range of services please visit

To know more about Kanu Inc. please visit

BSP Rewards Builds Mall for Capcom Unity Visa Card

February 27, 2009 Leave a comment

BSP Rewards Builds Mall for Capcom Unity Visa Card

MediaNet Group Technologies, Inc. (OTCBB: MEDG), the largest online mall and affinity program platform through its BSP Rewards subsidiary, announced today that it has built the private branded web mall for Capcom® Entertainment as part of the Capcom Unity Visa Card program. The mall is a value added feature in conjunction with the release of Street Fighter® IV. The relationship between BSP Rewards and Capcom was facilitated through its Strategic Marketing Partner, The Licensing Agency, Inc.

Capcom Entertainment, a leading worldwide developer and publisher of video games, recently announced a game industry trendsetting program to allow Capcom community members to show their fan spirit with a unique Capcom Unity Visa cash card. Capcom is the first video game company in North America to offer a co-branded Visa rewards card program. This is not a credit card, but a user-funded cash card that works anywhere Visa is accepted, earning a precedent-setting series of cash back, points on Capcom’s community website, and accelerated rewards with select retail and merchandise partners through the Capcom Rewards Mall, powered by BSP Rewards. Most importantly, Capcom’s enthusiastic fan base will be able to pay for dinner, get money from an ATM or buy games with a Visa card featuring Ryu battling Ken from Street Fighter IV or Chris Redfield from Resident Evil® 5. The Capcom Unity Visa cash card program, including the Mall, is now available for immediate online enrollment at .

The Capcom Unity Visa cash card will reward Capcom community members in three different ways: earning points on, cash back on all signature transactions and accelerated rewards through the BSP Rewards “Capcom Rewards Mall.” For every dollar users spend with the Unity card, they will earn five Capcom Unity points which can be used in a number of different ways on the community website, including the new Auctions and Raffle features that are currently in Beta test. Capcom Unity card members will also earn one-half percent of cash back in all signature purchases — the cash can then be instantly reloaded onto the card for additional use or used to purchase gift cards from retail partners through the online rewards mall for which they receive cash value rewards. Those same purchases will also qualify for accelerated rewards from over 750 chosen partners through the rewards mall, powered by BSP Rewards, which will be attractive to the Capcom fan base, including iTunes,, and many more.

For more information about the Capcom Unity Visa cash card program, visit .

About MediaNet Group Technologies, Inc.:

MediaNet Group Technologies, Inc. (OTCBB: MEDG), through its BSP Rewards division, has developed the largest online mall and affinity program platform. BSP builds, brands, customizes proprietary loyalty/rewards/mall programs for clients and organizations and for a value added element layered onto debit and stored value cards. Companies and organizations enroll their members into the program and BSP cross-markets them to its entire database.

The Company generates purchases from over 750 participating mall merchants including the nation’s largest retailers as well as gift cards and a large discount catalog. With over 60 web malls already developed and in use, BSP Rewards currently serves more than 600,000 registered users. The Company offers affordable, immediate implementation, delivered as rich turnkey enterprise solutions for corporations interested in expanding their web presence and enhancing customer relations — turning operational costs into profit centers.


Founded in 2002 by Jill Goldworn and Denis Huré, The Licensing Agency (TLA) is a leading provider of digital entertainment content. With over 30 years combined experience in the OEM and premium sales promotion industry, TLA provides Fortune 500 companies with digital design services, brand development and TV and video production as well as theatrical cinema release partnerships. TLA is the leading promotions specialist among major Hollywood studios, record industry executives and game publishers, offering clients promotional products using cutting edge technology such as Blu-Ray, Flash memory, online and WAP. With headquarters in Dublin and offices in London, Paris, Hamburg, New York, and Northern Los Angeles and with partnership representation in Asia, TLA provides national, regional and global promotional services to a wide range of clients including AT&T, BBDO, Sony Ericsson, Canon, Reckitt Benckiser. TLA is working with major publishers such as Warner Bros, Universal, Sony Pictures, 20th Century Fox, MGM, EMI, Atari, Codemasters, Capcom, THQ, Ubisoft, Gameloft and many, many more.

More information on TLA and its services can be found by visiting .


Capcom is a leading worldwide developer, publisher and distributor of interactive entertainment for game consoles, PCs, handheld and wireless devices. Founded in 1983, the company has created hundreds of games, including best-selling franchises Resident Evil®, Street Fighter®, Mega Man® and Devil May Cry®. Capcom maintains operations in the U.S., U.K., Germany, France, Tokyo, Hong Kong and Korea, with corporate headquarters located in Osaka, Japan. More information about Capcom can be found on the company web site, .


July 1, 2008 Leave a comment

by CEO, The Licensing Agency

The co-founder of the international marketing company talks us through his 15 years in the business…

Denis Huré

Time spent in licensing industry:
15 years

First job in licensing:
Vice president of worldwide sales and marketing, Interplay OEM

What were your responsibilities?
I was in charge of handling the European set up, as well as the day to day running of Interplay Entertainment Corp’s licensing group.

Current job in licensing:
CEO and co-founder of The Licensing Agency (TLA), a unique international marketing company specialised in managing, developing and licensing brands worldwide, as well as leveraging the potential of brands in the promotional market.

What are your responsibilities?
I am overseeing the different activities of our company, which include licensing, digital promotions, brand development, video & TV production and creative digital technologies. I am also supervising our different international subsidiaries located in the UK, the US, France and Germany, as well as our partnerships in China and Japan.

What is your greatest achievement so far?
Having facilitated promotions that increased some of our customers’ sell-in by 45 per cent, and that enabled some others to have a sell-through twice as fast than usual. This is the best reward we can get for our work, giving evidence that our service offering and strategy are extremely effective. We believe there is a direct connection between the success of brands and promotions. Our entire company strategy has been built around this concept. We also have a business model highly different from any other licensing agency, which allows us to develop a strong culture of results for the benefit of both our clients and licence owners.

What is the best licence you have worked on so far in your career?
Star Wars. It was at the time of the launch of Episode 1 and we broke new ground with the ‘brand of all brands’. Working with George Lucas’ team was amazing and educational. We had to push ourselves further than ever before. It made me realise the ‘True Force’ a brand can have and the value it represents.

What licence would you most like to have in your portfolio?
The licences we currently have. We put hard work and passion behind each licence we represent and the real success is when we overachieve on both our clients and the licence owners’ expectations. In ten years’ time, we will look back and be proud of the great job we did to expand these tremendous properties.

If you could choose your dream job in licensing, what would it be and why?
Don’t go further, I have it… We can do things at TLA some people would think are impossible. We can also innovate like nowhere else.

What’s the best thing about working in the licensing business?
It gives the opportunity to work with amazing and passionate people. It is also a real pleasure to work in the entertainment industry. Time goes by and every day is different with new and exciting challenges to be raised.

The Licensing Agency and Macrovision’s Trymedia Games

December 8, 2005 Leave a comment

The Licensing Agency and Macrovision’s Trymedia Games Offer Consumer Choice on Computer Hardware Bundled Game Disks

Business Wire, Dec 8, 2005

SAN FRANCISCO — The Trymedia(R) Games division of Macrovision(R) Corporation (Nasdaq:MVSN) together with The Licensing Agency (TLA) today officially launched the Gold Disk Promotion service for games. The program, created by TLA, uses Macrovision’s technology to offer hardware and software manufacturers and product goods companies a selection of PC software that can be used as a premium. The consumer can try out each game and instantly select titles they want to own as their free premium. Sapphire Technology is the first to take advantage of the service.

“Games are a popular and fun premium item, but it’s tough for vendors to pick just one game that will appeal to customers across the board,” said Fred Amoroso, Macrovision’s CEO. “Now OEMs can give consumers a wide choice to select a game that suits their individual preferences.”

The premium bundle options offered are presented to the consumer on a CD, DVD, or as an on-line promotion filled with a selection of full version game trials. Macrovision’s technology allows full version game trials to be instantly unlocked with an activation code. TLA, as Trymedia’s exclusive OEM representation agency, is licensing all content, as well as developing and creating the marketing programs on behalf of the OEM and product goods companies. Manufacturers can allow the other content on the disk to be purchased instantly at a discounted price using Trymedia’s technology, offering even more value to the end user.

“It’s a competitive marketplace,” remarked Kurt Erikson, Senior Marketing Director and Marcom Director, Sapphire Technology. “The Gold Disk Promotion is a simple way for Sapphire to differentiate our product from other graphic card vendors and help us make the sale.”

Sapphire has already joined The Gold Disk Promotion service and begun shipping bundled game disk premiums with 500,000 units of graphics cards and accessories being distributed worldwide. OEMs can find more information at

About The Licensing Agency (TLA)

Founded in 2002 by Jill Goldworn and Denis Hure, The Licensing Agency, creators of The Gold Disk Promotion, represents publishers in the videogame, music and film industries, distributing their products to the OEM and Premium markets. TLA offers a wide selection of digital content (CD-ROMs, DVDs, Audio CDs, PDA, mobile phone products) that can be customized to meet a variety of promotional needs. TLA, with offices in Europe, America and Asia is able to provide titles for markets on a worldwide basis. More comprehensive information on TLA and its products is available through it worldwide website at

About Macrovision

Macrovision develops and markets content and software value management solutions for the video, music, games and software industries. Macrovision’s technologies are embedded in over 9 billion DVD, VHS and CD units representing over $130 billion of protected entertainment content. In the software market, Macrovision licenses software developers the FLEXnet(TM) universal licensing platform and the InstallShield(R) suite of software installation, repackaging and update solutions, which are deployed on more than 500 million desktops worldwide. Over 50,000 software publishers and virtually all of the Fortune 1000 companies use Macrovision’s technologies to maximize the value of their software. Macrovision is headquartered in Santa Clara, California and has offices worldwide. More information about Macrovision can be found at

About Macrovision’s Games Division

Macrovision recently acquired Trymedia Systems in order to offer a robust solution for the secure distribution of PC games across the physical and digital worlds. This acquisition provided the foundation for the newly formed game division within Macrovision. Macrovision’s games division is a leading provider of secure digital distribution services and operates the world’s largest distribution network for downloadable games. Macrovision’s technology solutions provide game publishers, portals and retailers with content protection, eCommerce and distribution services to maximize their PC game sales. The company’s game distribution network connects hundreds of publishers and Internet sites with millions of consumers worldwide, offering games to legitimately download, purchase, subscribe to and share. Macrovision’s games division is headquartered in San Francisco. Please visit to learn more about Macrovision’s game technology and services.

(C) Macrovision 2005. Macrovision, FLEXnet, InstallShield and Trymedia are registered trademarks or trademarks of Macrovision Corporation. All other brands and product names and trademarks are the registered property of their respective companies.

COPYRIGHT 2005 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning
Categories: press articles, promotion, TLA