Archive for the ‘press releases’ Category

TLA expands into Turkish market….

July 7, 2010 Leave a comment

London, 6 July 2010. The Licensing Agency, Inc. (TLA) announced today its new partnership with the Turkish company Colorbar Media Services (Colorbar). Colorbar will bring TLA’s range of services including to one of the regions’ largest and dynamic developing markets.

Based in Istanbul, Colorbar was founded in 2006 by a former television executive with over a decades experience in the Turkish television market. Having specialized in business development and content acquisition, Colorbar will be instrumental in implementing and localizing TLA’s range of services.

Denis Hure, CEO of The Licensing Agency states: “This is a great opportunity to tap into one of the fastest growing markets in this industry. TLA will bring added services to a dynamic market, as we continue to add features and develop our services to be on pace with rapid advances in technology. We are excited to embark on a relationship with a well-rounded and progressive company such as Colorbar Media.” is a versatile loyalty and rewards site where end-users can download music, PC games, mobile content and shortly digital magazines, movies, eBooks and audio books, in return for redeeming promotional vouchers granted by any Brand Partner. has been specifically designed to enhance loyalty reward programs and sales promotions giving a unique access to the entertainment world on a global basis. The site can be completely customized for a Brand’s needs and is currently translated into 14 languages including Turkish.

Alican Ayanlar, Managing Director of Colorbar: “We believe TLA’s traditional delivery methods will continue to have a place in the market for some time. However as companies’ promotion models and loyalty programs are further fine-tuned with the digital age, one can not overlook’s tremendous potential to transform the market. The versatility allowed by the end-user choosing their promotional content is the cornerstone of this unique model.”

To know more about The Licensing Agency and its range of services please visit

TheFirstClub supports ALL4ONE in the Louis Vuitton Trophy

June 11, 2010 Comments off

London, 11 June 2010. ALL4ONE will now carry the colours of on its spinnaker in the Louis Vuitton Trophy. “We are really proud to welcome this company and all its team on board ALL4ONE.’s philosophy perfectly fits with our international values”, announced today Stephane Kandler, French-German team ALL4ONE’s CEO. is an online instant rewards and incentive service especially dedicated to sales promotions, loyalty programmes, and corporate rewards and incentives, offering consumers the opportunity to download millions of choices of the latest digital content including music tracks, PC games and software and mobile content. Whether you choose to offer gift vouchers or have a bespoke branded version of the service, is the perfect tool to enhance your loyalty programmes, sales promotions and corporate rewards program. is the only rewards site of its kind, available worldwide. In an effort to continually enhance our offering, shortly movie blockbusters and TV series, audio books, eBooks and digital magazines will be available for download and unique promotions.

Denis Huré, C.E.O. of TFC International Ltd. states: “Denis Huré, C.E.O. of TFC International Ltd. states: “ (TFC) is very proud and excited to support the All4One team for the Louis Vuitton Trophy. At TFC we strongly believe in new challenges and we were seduced by the All4One spirit that is in perfect match with our own philosophy: the search for excellence, performance and innovation, the maximization of a remarkable international team spirit and experience that enhances our company at any level. We wish the All4One team the best of luck and are pleased to share this unique sailing experience with them.”

More information on can be found by visiting

TLA expands to Canada with new partnership

June 11, 2010 Comments off

Los Angeles, 2nd June 2010. The Licensing Agency, Inc. (TLA) announced today its new partnership with the Canadian-based licensing and promotions agency, Kanu Inc. They will bring TLA’s range of services including to Canada reinforcing TLA’s strong presence in North America.

Based in Toronto, Kanu Inc. was founded in 2010 by veterans of the video game industry and Canadian retail business. They provide licensing, promotional and loyalty solutions, a perfect match to TLA’s core services. The Canadian agency will especially be a powerful asset to the 2010 launch of in North America.

Jill Goldworn, founder and president of The Licensing Agency states: “TLA is very proud and excited to partner with Kanu Inc. We believe their experience, knowledge and relationships within the Canadian market will be a tremendous benefit to expand our loyalty and rewards solution –” is a versatile portal where end-users can download music, PC games, mobile content and shortly movies, eBooks and Audio Books, in return for redeeming promotional vouchers. has been specifically designed to enhance loyalty reward programs and sales promotions giving a unique access to the entertainment world on a worldwide level.

Kanu Inc. will also represent the other services of The Licensing Agency group including licensing services, digital sales promotion campaigns, theatrical partnerships, viral marketing campaigns and many more.

Jean-Paul Rehr, CEO of Kanu Inc. adds: “The current economic climate demands inventive, cost effective promotions and rewards tools for business to draw and keep customers. We want to deliver these solutions to Canada with the same effectiveness and creativity that TLA have brought to the European and U.S. markets.”

To know more about The Licensing Agency and its range of services please visit

To know more about Kanu Inc. please visit

VOILÀ Hotel Rewards partners with

October 7, 2009 Leave a comment

VOILÀ Hotel Rewards partners with
to offer digital rewards to expand their loyalty programme

LONDON – 07 October 2009 – VOILÀ Hotel Rewards announced today that it will be partnering with to offer music, PC games, mobile content – and shortly, movies – as part of its VOILÀ’s global loyalty programme redemption offerings. VOILÀ is the first global hotel loyalty programme to provide their members with this engaging point redemption benefit.

TheFirstClub.comVOILÀ Hotel Rewards is the only points-based, guest loyalty programme created specifically for a global alliance of independent hotels and small groups. In addition to the already exciting range of incentives available in this programme, members will now be able to redeem their points in exchange for vouchers. They will then access download platform, enter their unique code and redeem a download of their choice from an extensive library of over 2 million types of content, supported by many local languages. The new partnership further establishes the VOILÀ programme as one of the most uniquely rewarding in the hotel industry.

“Our new partnership with opens up a world of entertainment for our members,” says Gabi Kool, VOILÀ’s senior vice president and managing director. “We strive to bring VOILÀ members relevant reward partners and make the ability to earn rewards engaging by providing instant tier status, point earnings that never expire, and an easy-to-use online redemption process.”

Part of The Licensing Agency’s group of services, is a versatile portal where end-users can download music, PC games, mobile content, and shortly movies, in return for redeeming promotional vouchers. has been designed to enhance loyalty reward programmes giving a unique access to the entertainment world. Melissa Motmans, Sales Manager at The Licensing Agency, states: “TLA is very proud to be a partner of the VOILÀ Hotel Rewards programme. We believe digital content is a perfect way to instantly reward a global audience, giving a large choice of content which can suit a wide variety of personal tastes. has been designed to be easily integrated into any reward programme and we are very excited by our partnership with VOILÀ Hotel Rewards.”

“Members find the VOILÀ programme easy to join and easy to earn with,” continues Mr. Kool. “We make it simple for members to go online, check their account balances, and within minutes redeem their points for Award Nights. Now, with, members have a new way to reward themselves and stay entertained during their travels.”


VOILÀ is the world’s first points-based frequent guest loyalty programme that unites a network of over 200 four and five star independent hotels and luxury brands. The programme first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process. VOILÀ’s co-branded, fully customized guest loyalty programmes support travelers who frequent Husa Hotels, Coral Hotels & Resorts, Hoteles Lucerna, Continental Hotels Group and Great Hotels Organisation. With the recent addition of Swiss-Belhotel International, VOILÀ’s network continues to expand into some of the world’s most desirable travel markets.

For additional information, visit the company’s website at or contact Peter Gorla, vice president of marketing at +1 (949) 260-9538 or via email at

ABOUT THEFIRSTCLUB.COM is a dedicated entertainment download platform where end-users can access music, PC games, mobile content – and shortly movies – when redeeming promotional vouchers earned as rewards through sales promotions or loyalty programmes. By creating an account and redeeming vouchers, customers or partners accumulate ClubCoins, and then select any choice of content to download that the current balance of ClubCoins allows for. They are being immediately rewarded, downloading digital content that suits their taste. Points can also be banked for future downloads. is the World’s first dedicated portal where you can offer a flexible, multi-territory, fully brand-customisable entertainment solution to customers and staff. This unique portal has been especially designed to provide brands with an attractive solution for rewards, gift-with-purchase promotions, as well as for loyalty programmes and staff/channel incentives.

More information on can be found by visiting

BSP Rewards Builds Mall for Capcom Unity Visa Card

February 27, 2009 Leave a comment

BSP Rewards Builds Mall for Capcom Unity Visa Card

MediaNet Group Technologies, Inc. (OTCBB: MEDG), the largest online mall and affinity program platform through its BSP Rewards subsidiary, announced today that it has built the private branded web mall for Capcom® Entertainment as part of the Capcom Unity Visa Card program. The mall is a value added feature in conjunction with the release of Street Fighter® IV. The relationship between BSP Rewards and Capcom was facilitated through its Strategic Marketing Partner, The Licensing Agency, Inc.

Capcom Entertainment, a leading worldwide developer and publisher of video games, recently announced a game industry trendsetting program to allow Capcom community members to show their fan spirit with a unique Capcom Unity Visa cash card. Capcom is the first video game company in North America to offer a co-branded Visa rewards card program. This is not a credit card, but a user-funded cash card that works anywhere Visa is accepted, earning a precedent-setting series of cash back, points on Capcom’s community website, and accelerated rewards with select retail and merchandise partners through the Capcom Rewards Mall, powered by BSP Rewards. Most importantly, Capcom’s enthusiastic fan base will be able to pay for dinner, get money from an ATM or buy games with a Visa card featuring Ryu battling Ken from Street Fighter IV or Chris Redfield from Resident Evil® 5. The Capcom Unity Visa cash card program, including the Mall, is now available for immediate online enrollment at .

The Capcom Unity Visa cash card will reward Capcom community members in three different ways: earning points on, cash back on all signature transactions and accelerated rewards through the BSP Rewards “Capcom Rewards Mall.” For every dollar users spend with the Unity card, they will earn five Capcom Unity points which can be used in a number of different ways on the community website, including the new Auctions and Raffle features that are currently in Beta test. Capcom Unity card members will also earn one-half percent of cash back in all signature purchases — the cash can then be instantly reloaded onto the card for additional use or used to purchase gift cards from retail partners through the online rewards mall for which they receive cash value rewards. Those same purchases will also qualify for accelerated rewards from over 750 chosen partners through the rewards mall, powered by BSP Rewards, which will be attractive to the Capcom fan base, including iTunes,, and many more.

For more information about the Capcom Unity Visa cash card program, visit .

About MediaNet Group Technologies, Inc.:

MediaNet Group Technologies, Inc. (OTCBB: MEDG), through its BSP Rewards division, has developed the largest online mall and affinity program platform. BSP builds, brands, customizes proprietary loyalty/rewards/mall programs for clients and organizations and for a value added element layered onto debit and stored value cards. Companies and organizations enroll their members into the program and BSP cross-markets them to its entire database.

The Company generates purchases from over 750 participating mall merchants including the nation’s largest retailers as well as gift cards and a large discount catalog. With over 60 web malls already developed and in use, BSP Rewards currently serves more than 600,000 registered users. The Company offers affordable, immediate implementation, delivered as rich turnkey enterprise solutions for corporations interested in expanding their web presence and enhancing customer relations — turning operational costs into profit centers.


Founded in 2002 by Jill Goldworn and Denis Huré, The Licensing Agency (TLA) is a leading provider of digital entertainment content. With over 30 years combined experience in the OEM and premium sales promotion industry, TLA provides Fortune 500 companies with digital design services, brand development and TV and video production as well as theatrical cinema release partnerships. TLA is the leading promotions specialist among major Hollywood studios, record industry executives and game publishers, offering clients promotional products using cutting edge technology such as Blu-Ray, Flash memory, online and WAP. With headquarters in Dublin and offices in London, Paris, Hamburg, New York, and Northern Los Angeles and with partnership representation in Asia, TLA provides national, regional and global promotional services to a wide range of clients including AT&T, BBDO, Sony Ericsson, Canon, Reckitt Benckiser. TLA is working with major publishers such as Warner Bros, Universal, Sony Pictures, 20th Century Fox, MGM, EMI, Atari, Codemasters, Capcom, THQ, Ubisoft, Gameloft and many, many more.

More information on TLA and its services can be found by visiting .


Capcom is a leading worldwide developer, publisher and distributor of interactive entertainment for game consoles, PCs, handheld and wireless devices. Founded in 1983, the company has created hundreds of games, including best-selling franchises Resident Evil®, Street Fighter®, Mega Man® and Devil May Cry®. Capcom maintains operations in the U.S., U.K., Germany, France, Tokyo, Hong Kong and Korea, with corporate headquarters located in Osaka, Japan. More information about Capcom can be found on the company web site, .