London, 6 July 2010. The Licensing Agency, Inc. (TLA) announced today its new partnership with the Turkish company Colorbar Media Services (Colorbar). Colorbar will bring TLA’s range of services including TheFirstClub.com to one of the regions’ largest and dynamic developing markets.
Based in Istanbul, Colorbar was founded in 2006 by a former television executive with over a decades experience in the Turkish television market. Having specialized in business development and content acquisition, Colorbar will be instrumental in implementing and localizing TLA’s range of services.
Denis Hure, CEO of The Licensing Agency states: “This is a great opportunity to tap into one of the fastest growing markets in this industry. TLA will bring added services to a dynamic market, as we continue to add features and develop our services to be on pace with rapid advances in technology. We are excited to embark on a relationship with a well-rounded and progressive company such as Colorbar Media.”
TheFirstClub.com is a versatile loyalty and rewards site where end-users can download music, PC games, mobile content and shortly digital magazines, movies, eBooks and audio books, in return for redeeming promotional vouchers granted by any Brand Partner. TheFirstClub.com has been specifically designed to enhance loyalty reward programs and sales promotions giving a unique access to the entertainment world on a global basis. The site can be completely customized for a Brand’s needs and is currently translated into 14 languages including Turkish.
Alican Ayanlar, Managing Director of Colorbar: “We believe TLA’s traditional delivery methods will continue to have a place in the market for some time. However as companies’ promotion models and loyalty programs are further fine-tuned with the digital age, one can not overlook TheFirstClub.com’s tremendous potential to transform the market. The versatility allowed by the end-user choosing their promotional content is the cornerstone of this unique model.”
To know more about The Licensing Agency and its range of services please visit www.thelicensingagency.com
London, 11 June 2010. ALL4ONE will now carry the colours of TheFirstClub.com on its spinnaker in the Louis Vuitton Trophy. “We are really proud to welcome this company and all its team on board ALL4ONE. TheFirstClub.com’s philosophy perfectly fits with our international values”, announced today Stephane Kandler, French-German team ALL4ONE’s CEO.
TheFirstClub.com is an online instant rewards and incentive service especially dedicated to sales promotions, loyalty programmes, and corporate rewards and incentives, offering consumers the opportunity to download millions of choices of the latest digital content including music tracks, PC games and software and mobile content. Whether you choose to offer TheFirstClub.com gift vouchers or have a bespoke branded version of the service, TheFirstClub.com is the perfect tool to enhance your loyalty programmes, sales promotions and corporate rewards program.
TheFirstClub.com is the only rewards site of its kind, available worldwide. In an effort to continually enhance our offering, shortly movie blockbusters and TV series, audio books, eBooks and digital magazines will be available for download and unique promotions.
Denis Huré, C.E.O. of TFC International Ltd. states: “Denis Huré, C.E.O. of TFC International Ltd. states: “TheFirstClub.com (TFC) is very proud and excited to support the All4One team for the Louis Vuitton Trophy. At TFC we strongly believe in new challenges and we were seduced by the All4One spirit that is in perfect match with our own philosophy: the search for excellence, performance and innovation, the maximization of a remarkable international team spirit and experience that enhances our company at any level. We wish the All4One team the best of luck and are pleased to share this unique sailing experience with them.”
More information on TheFirstClub.com can be found by visiting tfcforbusiness.thefirstclub.com.